Have you seen Hancock ? Not your average Superhero! The kids and I opted for Hulk this 4th of July weekend. I haven't seen Hancock the movie but when I visited the film's website I found something compelling enough to draw me in for sure. Sony Pictures has an essay contest that they've coordinated with the promo and release of the film. The site tells you that the Superhero has teamed up with his PR people and that they want to "pay off the home loan of one deserving family ". Hancocks All Heart campaign asks that a homeowner write a short essay (1500 characters or less) on why you deserve to have your mortgage paid off. Considering the multi million dollar budget it takes to promote a "Hancock" the mortgage payoff, up to $360,000 seems like a bargain for Sony if the promo pays off. It's an insignificant portion of a marketing budget. Sony may be onto something here. Go to the film's website http://www.sonypictures.com/movies/hancock/ and click on the link:
Hancock's Helping Hand Mortgage Payoff Contest.
Maybe Hancock is "not your average Superhero........hmmm........ maybe he's just smarter and more in tune with his audience than the average. He sure got my attention !
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