In the beginning, e-readers were favored by an older generation. Finding value in the convenience, portability and the ability to enlarge text to a more readable size e-readers were much more sensible than browsing through a book store. Recently however, publishers have noticed a curious spike in sales of young adult genre like "The Chronicles of Narnia", "Hush Hush", "Pretty Little Liars", "Clockwork Angel" and others. In some cases nearly doubling in e-book sales. E-readers and e-books have come down in price now that they are mainstream in the book market. I personally am beginning to witness kids carrying e-readers with cool covers or skins. Books are less expensive in a digital format than they are in print. Saving books doesn't take up space in the kids room. And let's not forget that readers are another technological advance. Kids love technology. All things considered, if I'm a kid and my friends have a Kindle, I want one too. Than it becomes cool. Free books too. Getting these into the hands of kids may get them to read more and watch less TV and video games. Of course if they slip them in their backpack and head off to school, the teachers should approve of them also.
With hundreds of titles free on most e-readers, browsing and downloading a book or reading an excerpt is easy and doesn't require going to Mom or Dad for a ride to the store and some cash to buy this new Harry Potter hardcover. Local libraries are now making thousands of titles available with free downloads while in the library. It could be the device itself or the easy access that kids are finding appealing but they are being drawn to them.
George Sinacori
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